The first part of the study, conducted by Edison Research, basically stated that, unless you've been living under a rock, most people are aware of Twitter. In fact you don't even have to own a computer or be online to have some knowledge of Twitter. But it's still in the early stages of adoption and hasn't experienced the 'hockey stick' growth curve shown by other giants like hotmail and facebook.
The most interesting stat that came out of this study as it applies to your business is that Tweeters are generally early adapters AND they are 3 times as likely to follow or friend brands and businesses than any other social network user. So if you sell a product or service that holds a higher value to early adapters - fashion, electronics, vehicles, beauty products, baby gear, etc Twitter users may be more lucrative to your business than facebook, myspace, and other SN sites.
A bird in the hand is worth 2 in the bush!
There are 17 million active Tweeters in the US alone. From a rudimentary population ratio Canada might have about 2 million active Tweeters. But remember - you are looking for small groups of highly interested people. You don't need 2 million people to make a difference in your bottom line this month...you might just need 10. So don't be afraid to start small - 10 followers are GOLD if you can show your value to them with regular, meaningful Tweets. A bird in the hand is worth 2 in the bush!
By the way....follow me on Twitter...@kimbero.
