A Fresh Angle

Sometimes all it takes is a fresh angle.

I found it both frustrating and interesting that something I have been saying for years in my current role has been reintroduced as a fresh idea....and it worked!

It was frustrating for obvious reasons...how many times can I say the same thing without it registering or having an impact?  (all parents may now nod knowingly)

It was interesting because this is where I found my answer.  I became complacent and comfortable with my approach.  A fantastically motivating speaker came in and said what I have been saying with new words and cool slides (ok...and lots of cool NEW ideas too) and there was suddenly a room full of epiphanies and light bulbs!  Coincidentally this person also managed to give me a fresh angle on some of my personal attitudes and opinions...which left me feeling a little foolish...so I found the clarity to step back and take another look and I feel like I changed a bit this week (for the better).

So here's the lesson (you knew it was coming)....don't get too comfortable.  If your current message is working, great.  Keep going.  But plan ahead for the time when the message becomes stale and you'll need to put a new spin on it.  (Wiki the meaning of Cliche)  Think of your message as your weekly dinner menu.  How many times can you have breaded chicken and stir fry before you start looking for a new chicken taste?
Consumers...well...consume.  Once your message has been digested they will be ready for the next entree.

Kim